Step 2. Building Links with RSS Submission

Purpose: get more traffic, and build more links to your site.

Building Links

Building links is one of the most, if not the most, important things you can do for your site. We’ve already started the process in the last step but this step is going to take it yet another step further. Once you have a site completed your main task is to start building links. You will keep building links until you get the search engine ranking you want/need to get the traffic you want.

Today we are going to use your RSS feed to help you build backlinks and get some traffic to your site. In the introduction to this site I assumed one task you had already accomplished was getting your feed burned with feedburner.com.

If you haven’t done that already you should probably go do it. It’s not difficult, just sign up and put the url for your blog in the space provided. Feedburner will do the rest for you. Feedburner makes it easier to keep track of all your blog subscribers. They combine all the possible RSS feeds for your site into one feedburner feed. They will also keep track of how many people subscribe to your feed and a ton of other stats about your feed.

Once you have a feedburner feed for your site you will need to download the feedburner plugin and upload and activate it on your site. When you have all that take care of it is time to start using your feed to drive some traffic.

You are going to submit your feed to RSS directories and aggregators. This will do a couple things. It will link back to your site for every post you create. It will also help people find your site. Many people search these RSS directories looking for interesting blogs.

Make sure when you can you add keywords to the submission, and when there’s a chance to choose a category, choose the one that matches your site the closest. This will help people find your site.

There are tons of these RSS submission sites, and more are cropping up every day. You can submit your RSS feed to as many of these directories as you can find. I’ll give you a couple things to get you started.

Here’s my favorite directory: RSS Mountain It’s very easy to do, you don’t have to sign up or anything. Just fill in the form on the page and hit go.

Here’s a great lens that will help you understand RSS a little better. It will also give you some more directories to start with.